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Monthly Archives: June 2011
The real cost of social media
Social media creates a lot of hullabaloo for people trying to figure out whether it’s worth the investment of time, energy and money – will these resources spent on social media really pay off? See this infographic below. Based (obviously) … Continue reading
Cloud based phone – if you don’t own a handset
Movirtu provides users with a phone number that they can access from any mobile phone. They don’t need their own SIM card or even their own handset – they can borrow a friend or familly members. In African communities where … Continue reading
How will the world use the internet in 2015?
Internet traffic is only set to grow, as information consumers guzzle more by the day. It seems we simply cannot get enough information (sidenote – do we spend enough time CREATING decent content, if we’re so busy reading someone else’s?) … Continue reading
Mobile, the great enabler for African communities #SMWF
Today at the Social Media World Forum, I spoke to Tim Bishop of Prezence Digital about how South Africans and Africans are using mobiles and mobi-sites. I asked him specifically, “Why should companies wanting to target African markets look at … Continue reading
Posted in Africa, mobile
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Talking to the Bottom of the Pyramid (BOP) #SMWF
Talking to Debbie Rogers, digital strategist at Praekelt Foundation about MXit and the bottom of the pyramid (BOP) in Africa. Listen here – Praekelt and Social Media in Africa – Debbie Rogers | ipadio | Talk to your World. The cellphone … Continue reading
Are we in a social media bubble? #SMWF
Today’s session at the Social Media World Forum (Africa) on Social Media Start Ups addressed the question: Are we in a social media bubble? This is what some of the speakers had to say … (Full list of panelists below) … Continue reading
Are apps the monetising solution to online publisher’s woes?
Guest post from Nicky Allen, Marketing Manager Vodacom Mobile Media Last night I was eagerly downloading the latest Vanity Fair edition on my iPad – an app for which I pay $4.99. Do I have a problem paying the price? Hell no, it … Continue reading
social media in Africa 